Airbnb Social Campaigns
For two years, I helped shape Airbnb’s social presence, developing concepts and copy across campaigns, cultural moments, and always-on content. No matter the platform or format, the goal was the same: bring Airbnb’s larger brand story to social in ways people actually wanted to engage with.
National Parks Centennial
For the National Park Service’s 100th anniversary, we gave people something rare on social: a little peace and quiet. We found Airbnbs near Acadia, Yellowstone, and Joshua Tree and streamed views from their backyards on Facebook Live, turning the feed into a window to the great outdoors.
Webby — Events & Live Webcast, 2017, Webby — Social / Best Use of Video, 2017, Bronze Addy — Social Media / Single Execution, 2017, Gold Shorty — Video, 2017
Awards
Press
Credits
Ben Beazley, Kyla Elliot, Rafael Vilela
UNHCR Partnership
In support of refugee relief, Airbnb pledged to match up to $1 million in donations to UNHCR. We turned that commitment into a social initiative timed to the U.N.’s first-ever Summit for Refugees and Migrants, using Twitter to raise awareness and rally support.
Credits
Ben Beazley, Kyla Elliot, Rafael Vilela
Love This? Live There
For this promo campaign, we highlighted the incredible variety of homes available to book on Airbnb in partnership with Bear Grylls and Disney’s The Jungle Book.
This made Adweek’s Ad of the Day.
Credits
Kathleen Swanson, Pierce Thiot, Rafael Vilela
Press
Live What Your Kid Loves
Airbnb wanted to remind parents that they have family-friendly homes their kids would love.
We created this :30 animation asking parents to tell us what their kids love, then responded in real time with family-friendly Airbnbs that matched their kids' passions.
Credits
Ben Beazley, Kyla Elliot, Rafael Vilela, Bunko Studios (animation)