20 years of clear eyes and full hearts.
To celebrate the anniversary of Friday Night Lights, we turned 20 years of fandom into five unforgettable nights.
Insight
Plex was built for people who love movies and TV, and Friday Night Lights has one of the most passionate fan bases around. To celebrate the show’s 20th anniversary, we brought fans together in real life, taking the series back to the big screen for a five-city tour across the U.S.
We teamed up with Tyra Collette herself, Adrianne Palicki, to host the tour, with different cast members joining us in each city. Each stop featured an episode handpicked by the cast, followed by a live panel and audience Q&A. Fans got to relive their favorite moments, hear behind-the-scenes stories, and celebrate the show alongside the people who made it.
And for fans who still had plenty to say, the roadshow also introduced Plex’s latest in-app social feature: discussions. iving them a new place to share opinions, swap theories, and keep talking about the shows they love.
Results
Five cities. Countless Friday Night Lights memories. The roadshow generated 80 pieces of entertainment and local press coverage and earned 3.1 billion impressions.
Press
Credits
Jill Broek, Jerry Vasquez, Extension PR, ATX TV
My Role
I helped take the roadshow from announcement to opening night, leading email and website communications and representing Plex on the ground at the inaugural event in Dallas.