Airbnb / Live There
Airbnb gives people the chance to travel like a local wherever they go.
Brief
In 2016, Airbnb was still better known for couch surfing than for changing the way people travel. We wanted to shift that perception with a simple idea: you “stay” in a hotel, but you “live” in an Airbnb.
Results
Following the campaign launch, Airbnb saw a 3 million-user increase on the platform and a 15 percent increase in global brand awareness. Watch the case study.
Live there. Even if it’s just for a night.
Live in Sayulita. Live in Trancoso.
Following the campaign's success, we adapted print for other markets around the world, including Mexico and Brazil.
Press
Awards
My Role
My partner and I identified the creative tension at the heart of the campaign and helped shape the idea from concept through execution, working alongside our Creative Directors and ECD to bring it to life.
Credits
Brent Anderson, Michael Flannery, John Figone, Rafael Vielia, RSA Films (Anna Sandilands & Ewan McNicol)
Silver Effie — Travel & Tourism / North America, 2017. Gold Effie — Travel & Tourism / Global, 2017