Airbnb: #LiveInTheMovies
If you could live in any movie, what would it be?
When Airbnb was blocked from airtime during the Oscars (a hotel was sponsoring the show), we turned to X(Twitter) and owned the conversation there.
This won TBWA Chiat Day LA their first Cyber and Mobile Cannes Lions.
Here are some of the tweets:
Awards:
Cannes Silver Lion — Mobile, 2016
Cannes Bronze Lion — Cyber, 2016
Press: