Plex / Brand Voice & Product Storytelling
One brand. A lot to say.
Plex brings together over 42 million monthly active users across 180+ countries. I've helped shape and evolve the brand voice across product, marketing, and editorial.
MY ROLE
For the past year, I’ve led copy and messaging on all brand, product, and lifecycle communications and partnered with designers to bring new experiences and features to market. I’ve made hundreds of assets.
THE WORK
PRODUCT LAUNCHES
Messaging for new features across product, email, and social.
SOCIAL
Introducing the newest in-app features across product, email, and social.
DIGITAL
Introducing the newest in-app features across product, email, and social.