Keeping the magic of the movies rolling for the next generation.

For a brand that lives and breathes movies, Plex wanted to celebrate the places that made us fall in love with them in the first place: local movie theaters.

So Plex created Theater of Dreams, a $100,000 grant to help one beloved independent theater continue its story.

Experience

We went looking for America's most beloved independent movie theater. Not the biggest. Not the fanciest. One people simply couldn't imagine their community without.

We found it in Yellow Springs, Ohio: the Little Art Theatre, a nearly century-old local landmark with a historic marquee that had seen better days. Oscar-winning filmmaker and Yellow Springs resident Steve Bognar directed the theater's application video, capturing just how much it meant to the community.

We turned the grant presentation into a community celebration, traveling to Yellow Springs to award Little Art Theatre $100,000 in front of a theater full of locals. A year later, we returned to host the big reveal and invited the whole town to see the restored marquee light up again.

I developed the campaign narrative and helped shape the live experiences, from early development through on-site execution.