Plex made its debut at the ATX TV Festival in Austin, TX, as the event’s Official Watchlist App.
Giving TV fans something to talk about.
Experience
My Role
Four days. 4,800 TV lovers. 200 panels. And some of the biggest names in streaming. We came to ATX with one mission: make everyone's watchlist a whole lot longer.
So we created Feed Your Watchlist, a festival-wide campaign built around TV fans' never-ending appetite for more. We brought the idea to life through actor interviews, festival signage, and experiences made for TV lovers.
We even gave the campaign a face. And a mouth. Meet Plex Mouth, our larger-than-life TV superfan. After making a guest appearance on The Late Late Show with Greg Iwinski, Plex Mouth joined fans at our sponsored finale brunch for photo ops.
I helped develop the creative concept, shape the campaign's visual and verbal identity, and execute the work on-site.
TV recs from TV people.
We asked actors what was on their watchlists, from the shows they couldn't stop watching to the ones they couldn't wait to recommend.
We also brought Plex on Spot to the big screen with a special edition that played before festival panels.
:30 Pre-Roll
Credits
Meghann Bass, Frances Perez, Jerry Vasquez, Dave Popomeya, Youstina Anis