Meeting Americans where they are.

In a 2018 study, Prudential found that nearly half of Americans were struggling to meet current living expenses and save for long-term goals.

In this docuseries, we traveled across the U.S. to nine towns to uncover the financial challenges real people face.

Results

The campaign improved Prudential’s brand perceptions, increasing consideration of Prudential as a financial-services partner by 5%.

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