TL;DR:
If you could live in any movie, what would it be?
Airbnb couldn’t get airtime during the Oscars because a hotel was sponsoring the show 🙁
So, we turned to X(Twitter) and owned the conversation there 😊
Results:
63 MM impressions
Reached #2 in visibility on Twitter during the Oscars and generated more UGC than any other brand
Case Study
Format: Social
Agency: TBWA Chiat Day LA
Press
Awards
Watch the full animation here.
Cannes Silver Lion — Mobile, 2016
Cannes Bronze Lion — Cyber, 2016
