TL;DR
If you could live in any movie, what would it be?
Airbnb was blocked from having airtime during the Oscars because a hotel was sponsoring the show 🙁
So, we turned to X(Twitter) and owned the conversation there 😊
Here are some of the tweets.
Result
The campaign earned 63 MM impressions, reached #2 in visibility on Twitter during the Oscars, and generated more UGC than any other brand
Case Study
#LiveInTheMovies
Format: Real-time social activation
Agency: TBWA Chiat Day LA
Press
Awards
Watch the full animation here.
Cannes Silver Lion — Mobile, 2016
Cannes Bronze Lion — Cyber, 2016