TL;DR

This campaign was a joint creative effort between McKinney and Cheil to increase brand affinity for Samsung in Texas, where its US headquarters is located.

Format: Brand campaign, Event, Influencer

Agency: McKinney x Cheil

Samsung x Chase Mason

We partnered with the content creator and Rainbow Six Siege gamer in a series of activations.

Samsung x John Mata

Texas is one of the most diverse states in the US, so we went hyperlocal, partnering with real Texans in a series of creative and community activations, all during the middle of COVID.

We partnered with the Dallas-based graphic artist and infused creative and PR with visuals he created.

Galaxy Rovers hit the road.

Samsung x DIFF

Press