Airbnb: National Parks Centennial
For the 100th anniversary of the U.S. national parks, we cut through the noise on people’s social feeds and gave people a break.
Format: Social, Livestream
Agency: TBWA Chiat Day LA
Sounds like peace and quiet.
Case Study
Nothing to see here.
We drew inspiration from the now viral “Slow TV” trend.
We found Airbnbs in Acadia, Yellowstone, and Joshua Tree national parks and shared beautiful backyard views on Facebook Live.
Awards
Press
Webby — Events & Live Webcast, 2017
Webby — Social / Best Use of Video, 2017
Bronze Addy — Social Media / Single Execution, 2017
Gold Shorty — Video, 2017